Mukalowa m'nyumba yosungiramo zinthu ya wogulitsa zovala wamkulu aliyense, mwina mudzawona antchito akufufuza ma barcode pa zovala zonse. Mu nthawi ya malonda apaintaneti komanso ogulitsa zinthu zosiyanasiyana, njira yachikhalidweyi ikuchepa kugwira ntchito. Malinga ndi kafukufuku wamakampani ogulitsa zinthu, zinthu zosalondola zomwe zili m'sitolo zimawononga makampani ogulitsa padziko lonse lapansi pafupifupi $450 biliyoni pachaka.
Pakadali pano, ukadaulo wa RFID (radio frequency identification) waonekera ndipo ukusinthiratu kasamalidwe ka zinthu mumakampani opanga zovala ndi nsapato. Kuyambira Zara mpaka Uniqlo, kuyambira Nike mpaka Decathlon, makampani ambiri otsogola akulandira "kusintha kwachete" kumeneku. Nkhaniyi ifufuza momwe RFID ikusinthira unyolo wogulitsa ndikutsegula phindu latsopano la bizinesi.
Gawo Loyamba: RFID vs. Ma Barcode Achikhalidwe - Kudumphadumpha Kwaukadaulo
1.1 Kupambana kwa Kugwira Ntchito Mwanzeru: Kuyambira pa Kusanthula Kagawo Kamodzi mpaka Kuwerenga Kwamagulu.
Ma barcode achikhalidwe amakonza katundu mmodzi ndi mmodzi; RFID imalola kuzindikira popanda kukhudza. Mwachitsanzo, pamene galimoto yonse yodzaza ndi zovala ikudutsa mu RFID access control, zimangotenga masekondi ochepa kuti scan ichitike, zomwe zimawonjezera mphamvu mpaka nthawi 80.
1.2 Kusintha Kolondola: Kuchokera pa 95% mpaka 99.9%+.
Kafukufuku wa Harvard Business School akuwonetsa kuti kulondola kwapakati pa zinthu zomwe zili ndi barcode ndi 95%, zomwe zikutanthauza kuti zinthu 5 mwa 100 zilizonse zitha kulembedwa molakwika. Ndi RFID, kulondola kumatha kufika pa 99.9%, zomwe ndizofunikira kwambiri kwa makampani apamwamba - chifukwa kutayika kwa chinthu chamtengo wapatali kungayambitse kutayika kwakukulu.
1.3 Kuwonetsa Zinthu Pa Nthawi Yeniyeni: Kuchokera pa Kuchedwa Kupita pa Kulumikizana Kwachangu.
Makina achikhalidwe a barcode nthawi zambiri amakhala ndi kuchedwa kwa deta (monga kuchedwa kwa masiku atatu pakusintha kwa zinthu). Ukadaulo wa RFID umathandizira kulumikizana nthawi yeniyeni, kuonetsetsa kuti deta yolondola komanso yanthawi yake ya zinthu zomwe zili muzinthuzo nthawi zambiri imafunika kwambiri monga Black Friday.
Gawo Lachiwiri: Kugwiritsa ntchito RFID kuyambira pachiyambi mpaka kumapeto mu unyolo wopereka
2.1 Ulalo wopanga: wotsutsa zabodza komanso wosavuta kutsata.
Mitundu monga Adidas embedMa tag a RFIDmu gawo lopanga kuti akwaniritse ntchito zotsatirazi: ① Njira yonse yopangira zinthu ndi yolondola ② Kutsimikizira kuti zinthu ndi zabodza (ogula amatha kusanthula chizindikirocho kuti atsimikizire kuti ndi chowonadi kudzera m'mafoni awo a m'manja).
2.2 Kusungiramo zinthu ndi zinthu zoyendera: makina odzichitira okha mwanzeru.
Mu nyumba yosungiramo zovala ya JD Logistics, ukadaulo wa RFID wabweretsa kusintha kwakukulu: ① Kupeza bwino kwawonjezeka ndi 70% (kuyambira maola 4 mpaka maola 1.2) ② Kulondola kwa kusankha kwafika pa 99.99% (zolakwika zachepetsedwa ndi 90%) ③ Nthawi yotsimikizira kutumiza yachepetsedwa ndi 90% (kuyambira mphindi 30 mpaka mphindi 3).
2.3 Zochitika m'sitolo: zomwe zikuchitika mtsogolo m'masitolo ogulitsa.
"Galasi lamatsenga" la RFID lomwe linayambitsidwa ndi Uniqlo likhoza kukwaniritsa ntchito izi: ① Kuzindikira katundu m'manja mwa makasitomala okha ② Kuwonetsa zinthu zomwe zilipo nthawi yeniyeni, malingaliro okongoletsa ndi zambiri zotsatsa ③ M'masitolo oyendetsa magalimoto, kuchuluka kwa makasitomala osintha katundu kunakwera ndi 15%.
Gawo Lachitatu: Zotsatira Zoyezera Mabizinesi
3.1 Ubwino waukulu pazachuma.
Pambuyo poyambitsa RFID, kampani yogulitsa zinthu mwachangu padziko lonse lapansi yapeza zotsatirazi: ①Kuwonjezeka kwa ndalama zomwe zagwiritsidwa ntchito m'sitolo ndi 22% ②Kuchepa kwa ndalama zogwirira ntchito ndi 18% ③Kuchepa kwa zinthu zomwe sizinagulitsidwe ndi 35% ④Kuwonjezeka kwa malonda ndi 9.3%.
3.2 Ubwino wa njira zoyendetsera zinthu.
Kuwonjezera pa kusunga ndalama, RFID imabweretsanso phindu lotsatirali kwa nthawi yayitali: ①Kuchotsa vuto la "zosungiramo zinthu zauzimu" (pali zinthu zomwe zili m'mabuku, koma osati zenizeni) ②Kukonza luso lokwaniritsa njira zonse ③Kukwaniritsa zisankho zokhudzana ndi unyolo wopereka zinthu pogwiritsa ntchito deta ④Kukulitsa chithunzi chatsopano cha kampani pamsika.
Pomaliza: RFID si chida chongoyang'anira zinthu - ikusintha njira yogwirira ntchito yamakampani ogulitsa. Monga momwe CEO wa kampani yaukadaulo wogulitsa anati, "M'zaka khumi zikubwerazi, mitundu ya zovala yomwe sinagwiritse ntchito RFID idzakhala yakale ngati kugwiritsa ntchito abacus powerengera ndalama." Kwa makampani omwe akuyembekezerabe, funso sililinso "ngati agwiritse ntchito", koma: ① Kodi tiyenera kutsatira mwachangu bwanji kusintha kwaukadaulo kumeneku? ② Kodi tili okonzeka kupirira mtengo wosowa mwayi? Makampani omwe adayamba kugwiritsa ntchito RFID ayamba kupindula; pomwe makampani omwe akuchedwa kuchitapo kanthu angasiyidwenso ndi nthawi ya malonda anzeru.
Nthawi yotumizira: Juni-16-2025
