Mu makampani opanga zakumwa, kuthekera kwa zilembo zanzeru kuonetsetsa kuti zinthuzo zikutsatira zomwe zalembedwa kwapangitsa kuti zikhale njira yotchuka yopangira zakumwa. Akatswiri ena amanena kuti kafukufuku akusonyeza kuti ogula amakonda kuwononga ndalama zambiri pazinthu zomwe zimalemba komwe zosakaniza zinachokera.
Lipoti la Mordor Intelligence lotchedwa “Smart Labels Market – Growth, Trends, COVID-19 Impact and Forecast (2023-2028)” likuwonetsa chidwi chomwe chikukulirakulira cha nsanja zamalonda pazakudya zotetezeka komanso zotsatirika. Lipotilo likunena za kafukufuku wa IBM yemwe adapeza kuti 71 peresenti ya ogula ali okonzeka “kulipirira ndalama zowonjezera zapakati pa 37 peresenti kwa makampani omwe amapereka kuwonekera bwino komanso kutsatirika.”
Kuphatikiza apo, lipotilo likunena kutiRFIDzilembo zanzeruamatha kupirira nyengo yovuta panthawi yonyamula, kusungira ndi kugwiritsa ntchito.
Makhodi a QR omwe ali pa zilembo amatha kupatsa opanga zakumwa mwayi wosiyanasiyana. Akatswiri amanena kuti kugwiritsa ntchito kwawo mosavuta komanso kusinthasintha kwake kumakhudza ogula.
"Akaphatikizidwa ndi Product Cloud, amatha kuthandiza opanga zakumwa kutsatira, kuyang'anira ndikusunga zochitika zonse zokhudzana ndi chinthu chilichonse pa moyo wake. Kulumikizana kumeneku kungathandize makampani kufotokoza nkhani ya chiyambi cha chinthu chawo kapena nkhani zokhudzana ndi mpweya, motero kukulitsa zomwe makasitomala amakumana nazo."
Njira zodzitetezera ku zinthu zomwe zimapangidwa ndi ma label anzeru zikuwonjezeranso kufunikira kwa opanga zakumwa. Akatswiri amakhulupirira kuti kuteteza mtundu wa zakumwa "ndikofunika kwambiri", makamaka ngati chinthucho chili chogulitsidwa ndi ogula.
"Kuyang'ana kwambiri pa kutsimikizira malonda kukugwirizana mwachindunji ndi chitetezo chofunikira kwambiri pa thanzi la ogula. Kuyika ma tag a NFC kumbuyo kwa ma tag kumatsegula mwayi wolumikizana bwino. Izi zimapangitsa kuti pakhale chitetezo chambiri cha mtundu ndipo kumawonjezera kukhulupirika kwa ogula ku mtunduwo."
Ndipo, chakumwa chilichonse chikakhala ndi chizindikiro chapadera cha digito, zimakhala zosavuta kutsatira ngati chakumwacho chabwezedwa.
Zoona zenizeni (AR) ndi zenizeni zenizeni (VR) zingagwiritsidwenso ntchito ndi ma smart tag, zomwe akatswiri amati ndi "zosangalatsa" kwa makampani ndi ogula omwe.
"Kuphatikiza pa mwayi wotsatsa ndi kugulitsa, kuphatikizana kwa ukadaulo uwu kungapereke chidziwitso chogwirizana ndi zinthu, kuthandiza makasitomala kupanga zisankho zodziwikiratu, kuthandiza makampani kukonza mapulogalamu awo okhulupirika, komanso kukonza kusunga makasitomala. Kuphatikiza kwa zilembo zanzeru ndi AR/VR Pamapeto pake kudzapereka chidziwitso chambiri kwa makasitomala ndikusintha momwe timasangalalira ndi zakumwa."
Malinga ndi lipoti la Mordor Intelligence, zilembo zanzeru “zimagwira ntchito yofunika kwambiri pakutsatsa ndi kutsatsa zinthu za ogula.” Mordor Intelligence ikunena kuti zilembozi zimatha kupereka zambiri za malonda komanso kusanthula momwe ogula amagulira.
"Kuchepetsa ndalama zomwe opanga omwe ali mu unyolo wopereka zinthu akuyenera kuyandikira kwambiri momwe zinthu zilili posachedwapa ndi chinthu chofunikira kwambiri chomwe chikuwonjezera kufunikira kwa zinthu zomwe zikufunidwa komanso kupititsa patsogolo kugwiritsa ntchito njirazi mwachangu, zomwe zimapangitsa kuti zikhale zopindulitsa kwambiri m'mafakitale ogwiritsa ntchito," lipotilo linatero.
Akatswiri amanena kuti kulankhulana kwapafupi ndi malo (NFC) ndi ukadaulo wina womwe ungagwiritsidwe ntchito limodzi ndi ma smart tag. "Mwachitsanzo, NFC ndiye chisankho choyamba cha makampani omwe akufuna kulola ogula kuti azilankhulana ndi anthu awo. Tsopano popeza mafoni onse akuthandizira ukadaulo uwu, ogula akugwiritsa ntchito kwambiri polipira popanda kulumikizana."
Ponena za kuzindikira ma frequency a wailesi (RFID), akatswiri amati chifukwa ndi njira yolumikizirana ya ukadaulo, ogulitsa ndi makampani amatha kuigwiritsa ntchito "kujambula mwachangu zinthu mazana ambiri mumasekondi". Izi zimathandizira kuwona bwino zinthu zomwe zili m'sitolo, zomwe zitha kusinthidwa kukhala digito ndikugwiritsidwa ntchito pokonza kugula kwa omnichannel.
"Izi zingathandize makampani ndi ogulitsa kuti akwaniritse kulondola kwa zinthu zomwe zili m'sitolo ndi 99 peresenti, kuchepetsa antchito, kuchepetsa kutha kwa katundu, ndikuwonjezera malonda," akatswiriwo adafotokoza.
Kuyang'ana patsogolo pa zomwe zikubweraRFIDPogwiritsa ntchito ukadaulo wanzeru pamsika wa zakumwa, akatswiri adanenanso kuti ukadaulowu ukugwiritsidwa ntchito kwambiri "monga njira yolumikizirana ndi ogula asanagulitse, ukadaulo wa click-to-pay komanso mgwirizano pambuyo pa kugulitsa". Ntchito za Aftermarket zitha kuphatikizapo kuphunzitsa, mphotho zamtsogolo kapena makuponi, mapulogalamu okhulupirika kwa makasitomala, ndi chitetezo cha mtundu wovomerezeka.
Tsogolo laRFIDUkadaulo wa ma label anzeru ndi wosangalatsa ndipo tsopano ukutsegula chitseko cha mapulogalamu osatha. Msika wa zakumwa ukulowera nthawi yosangalatsa pomwe ogula akupanga kukhazikika kwa zinthu kukhala patsogolo ndikuwapatsa zinthu zoyenera kuthandizira mapulojekitiwa, kupereka chuma chozungulira - zomwe zithandizira kugwiritsa ntchito ukadaulo monga NFC.
Nthawi yotumizira: Juni-02-2023
